Fake Google Reviews

Google is one of the most popular sources of fake reviews. Fake five-star Google reviews are often created by businesses or individuals with the intention of increasing the overall rating of their product or service on Google. Or by killing off the competion by buying one star reviews.

13 Investigates found a Facebook club with thousands of members who post ads offering their fake review services every day. The internet is full of online groups specifically devoted to buying, selling and trading fake online reviews.

While fake reviews are illegal, law enforcement has done little to crack down on companies that buy and sell fraudulent reviews. Prosecution is nearly non-existent, which means companies can enjoy the benefit of fake reviews to help drive their business without worrying about risk.